Alejandro Ferrer Ramos

VP, Global Brand Technology

The Estée Lauder Companies

I am passionate about transforming companies and motivating leaders and teams from an Innovation mindset and a deeply customer focus. My 21 years of experience were built on developing my technical skills at the beginning, playing different C-level roles at big companies, CTO at Banco Popular and INDITEX or Chief Innovation Officer at INDITEX but also playing key business roles such as Brand Country Manager, reporting to the CEO at Inditex Turkey where I acquired a Business mindset, an understanding about Retail, Customer experience and how the Technology has to start from the Business knowledge.

I share my Jo Malone London, Darphin, Frederic Malle and Kilian CIO role with my other passion, the education. I am adjunct professor at IE Business School where I learn every day and grow up with the new generation of leaders.

I received my Engineering Degree with honours from Universidad de Sevilla and have a recognised track record of establishing cross-brand innovation capabilities and proven leadership skills that energise and empower Global teams.

I am playing now a critical role in providing the Estee Lauder Brands with Technology thought leadership and delivery solutions that drive competitive advantage and growth, focused on consumer engagement through innovative and creative experiences. Overseeing the portfolio of end-to-end technology solutions for the brands, and working to implement innovative and strategic solutions.