Alexa is the Content Director at Shoptalk. She helps shape the annual Shoptalk agenda by identifying key themes and topics and selecting and recruiting speakers. She also supports Shoptalk’s Retail Meetup programs. Alexa joined Shoptalk in 2022 after five years as a reporter and editor at Women’s Wear Daily, the fashion industry trade publication, where she wrote about beauty’s business boom and the rise of the creator economy. She has appeared on Good Morning America and Cheddar TV for her work.