Alexandra Smith

Head of Space, Range & Merchandising


Alexandra joined Morrisons in 2019 and currently looks after the space, range and
merchandising teams responsible for ensuring range is deployed into the right stores and
formats for the supermarkets. The majority of Alexandra’s retail experience has been
working in the commercial function, starting in Buying Administration and continuing her
career into buying and managing buying departments in areas including Frozen Foods,
Impulse Grocery and Bakery.

Twelve months after joining Morrisons, Alexandra moved into a central commercial role
focusing on strategic planning and process development underpinned with a continuous
improvement programme to embed in the commercial and wider business teams. By
working across the wider business it was a natural progression to move into space, range
and merchandising to focus on the end to end flow and replenishment of range and how to
continue to evolve and improve the customer proposition.

Alexandra’s prior retail experience was gained at Asda Supermarkets.