Director, International Marketing
Aviva has spent the last 15 years of her career within the beauty industry and prides herself on being a commercial marketer with a flair for creative thinking. Her career has taken her across the globe working alongside the biggest and brightest brands and retailers that have changed the beauty landscape and in turn challenged the way we consume beauty. Her AMBITION is to inspire a generation and build a community of likeminded individuals who put the customers at the heart of everything we do through robust data, meaningful insights and world class marketing campaigns. Her PASSION lies in approaching all marketing touchpoints with an international mindset to forge a memorable and unforgettable customer experience. Having lived in India, the Middle East, Canada, Aviva now calls London her home; truly rich in diversity, culture and creativity. Aviva has worked across all categories in brand, retail and professional in mass, premium and luxury beauty. She was part of the corporate PR teams at Boots Walgreens, internationalising the brands globally, and delivered large-scale marketing campaigns for the Shiseido group in the UK. She’s also held marketing positons at Harrods, bareMinderals, BYBI Beauty and Nails INC.