Balakrishnan Subramanian

VP, Digital Demand


Balki is currently the Global Vice President of Digital Technologies at the 42B$ Mars Inc across all key Business segments of Confectionery, Petcare and Food. His focus is on Consumer experiences powered by Digital Content, Commerce and Marketing capabilities. In the last 2+ years, under his leadership the aim has been to build a connected digital eco system.

Balki has over 22 years of experience and is a unique blend of Strategy, Delivery, Technology, Consulting, Sales and startup experiences. Prior to joining Mars, his experience at Infosys, Isobar and DSQ software have shaped hands-on solution, delivery and customer relationship management in Retail, CPG and Logistics vertical related customers. Tesco, Walgreens, Unilever, RB and CMA-CGM are some of the customers he has worked closely with on various digital transformation programs.