Speakers

Frédérique joined URW in 2022 bringing with her a broad background working with some of the world’s top brands. Previously she served as the Global Head of Brand Equity and Communication for evian at Danone, and has held various roles in France and the UK working for companies and brands such as Unilever’s Dove brand, Nuxe Cosmetics, Johnson & Johnson and L’Oreal.

For URW, Frédérique leads marketing for the group, including strategic marketing and insights, brand strategy, consumer communication, and events. Her focus is on accelerating the reshaping of our marketing operations as we look to support the omnichannel commercial ecosystems of our retail and brand partners, and create the best possible consumer experiences leveraging the iconic Westfield brand.

Fred and her team are building the iconic Westfield brand further through developing content and communication that meet the needs of a diverse and evolving customer base through media, in-mall experiences and emblematic on and offline events across our powerful asset network.