Helen Reid

European Retail Correspondent


Helen is the European Retail Correspondent at Reuters News, covering companies including Adidas, H&M, Ikea, and Inditex, as well as the biggest European supermarket players like Ahold Delhaize and Carrefour. She is interested in how the industry is tackling the cost of living crisis, what companies are doing to make their products and supply chains more sustainable, and how technology is changing the sector. She is based in London.