Holly Briedis

EVP, Chief Digital Officer

Fossil Group

Holly Briedis is a digital growth leader with 15+ years of architecting and unlocking consumer-centric transformations. She is currently the EVP, Chief Digital Officer of Fossil Group, where she oversees for digital strategy, global eCommerce, marketplaces, marketing technology, consumer data, insights & analytics, a role she has held for 8 months. Prior to joining Fossil Group, Holly was a Partner at McKinsey & Company, where she advised some of the world's leading digital and retail brands on how to accelerate profitable growth. Outside of her client service responsibilities, Holly served as McKinsey’s digital & omnichannel service line leader for retail in North America. Prior to joining McKinsey, Holly was an early stage investor with impact investment funds such as Acumen and Abundant Venture Partners, where she specialized in digital investments in the US and Africa.


Holly is a graduate of Northwestern University's Kellogg School of Management with an MBA in Finance & International Business, and a graduate of the University of Michigan, where she graduated with majors in Economics, Political Science and English.


She is a wife to 1, mom to 2, early stage investor in female founders, world explorer, and enthusiast of education, wine, reading, golf and fitness.