VP Tech Efficiency & HR
Hornbach Baumarkt AG
Jasmin is VP Tech Efficiency & HR of HORNBACH Baumarkt AG, a European DIY retailer that focuses on
interconnected retail, meeting the customer in every channel and be their partner for their home improvement
projects. Jasmin is responsible for the way of working at HORNBACH Technology and digital skills and training.
She is working for the company for more than 20 years in different roles in HR, innovation, merchandising and
since 2017 in IT.
The possibilities of new and hybrid work led Jasmin and her colleague Carolin Leiner to set up a start-up with the
mission to improve the hybrid way of working for smaller companies and customers in their homes office
She is both merchant and techie by nature, has a university degree in psychology and loves sci-fi and fantasy.