Joanna Dai



Joanna Dai is the founder and CEO of innovative womenswear brand, Dai. Dai delivers comfort-empowered performance for the modern woman, designing at the intersection of eco-certified technical fabrics, minimal aesthetics, timeless silhouettes, and purposeful versatility. The brand is a Certified B Corporation™ and committed to creating a positive environmental and social impact. Since launch in 2017, Dai has been on a tremendous growth trajectory and is a pioneer in sustainable materials innovation and tech-enabled fit and e-commerce experience. Joanna is a US expat based in London and was previously an investment banker for 8 years at J.P. Morgan in New York and London. She graduated from Cornell University with a B.S. in Electrical and Computer Engineering, and hails from Southern California which could explain her obsession with comfort and ease.