John Hoyle

Founder & CEO


John Hoyle is an entrepreneur and real estate professional focused on developing social ventures for profit in the UK and beyond. After a career as a Platoon Commander with the British Army serving in Germany, Iraq and London, John became a development manager in Abu Dhabi, and - on his return to the UK - worked for the London Organising Committee of the Olympic Games, and Grosvenor Estates. 

John founded Sook in 2019 to address the acute problems facing the UK High Street. In particular John was interested in addressing the imbalance in the relationship between landlords and occupiers so that both sides could thrive in a much fairer and mutually beneficial way. Since then, John has opened Sook spaces on London’s Oxford Street and South Molton Street, in Cambridge, the Metro Centre in Gateshead, and St James’ Quarter in Edinburgh, with significant UK and international expansion planned for 2022 and beyond. He lives in Cambridge with his wife and young son.