Retail Design Lab
Katelijn Quartier is an assistant Professor in retail design at the Faculty of Architecture and Arts of Hasselt University, where she is also the academic director of the Retail Design Lab knowledge center. She and the Lab are researching what the store of tomorrow should look like, including the topics experience and sustainability.
Starting from scientific insights, Katelijn advised both large retail chains as smal SME’s to improve their store experience. In addition to research, she teaches retail design in theory and practice to both students and professionals. She has presented her work at various international conferences, published a book on the value of design in retail and branding, and she has published in respected international journals.