Director of Shopper & OmniChannel Activation
The LEGO Group
Passionate E2E Retail Activation expert with 24 years’ experience within local & global functions. With an unrivalled knowledge on toy shoppers & insights, the ability to produce impactful omnichannel activations & frameworks that deliver to the commercial ambitions. An experienced leader with diverse cultural understanding, the core ability to influence & lead multiple stakeholders through networking & teamwork, coupled with a strong personal focus on continued development for both self and team. Energized through continuous learning & capability building. Working for a brand that allows open space for creativity & fuels peoples passion to develop retail experiences, communication and activations that are unique, fun, memorable, impactful & enhance the The LEGO Group System of Play for Shoppers and Consumers around the world.