Kina Demirel

Managing Director


Kına Demirel, after graduating from University of Leeds, started to work at Migros Ticaret A.Ş because of her passion for retail. She started her retail journey at Migros R&D and carried out numerous projects about retail. She headed, Money Club,  Turkey's largest and Europe’s one of biggest loyalty programs for many years . Her responsibilites expanded to brand communication and media. After completing the founding stages of Mimeda, a 100% subsidiary of Migros and the leader of the retail media movement in Turkey, she took over the role of managing director of the company as of June 2021. She is a speaker at international conferences on 'big data', loyalty issues, creating your personal brand, and now retail media.