Speakers

Kına Demirel, after graduating from University of Leeds, started to work at Migros Ticaret A.Ş because of her passion for retail. She started her retail journey at Migros R&D and carried out numerous projects about retail. She headed, Money Club,  Turkey's largest and Europe’s one of biggest loyalty programs for many years . Her responsibilites expanded to brand communication and media. After completing the founding stages of Mimeda, a 100% subsidiary of Migros and the leader of the retail media movement in Turkey, she took over the role of managing director of the company as of June 2021. She is a speaker at international conferences on 'big data', loyalty issues, creating your personal brand, and now retail media.