Kirsty Keoghan

General Manager of Global Fashion


Kirsty Keoghan is Global General Manager of Fashion at eBay, where she is responsible for the company’s entire B2C fashion and luxury business. Since joining eBay in 2011, she’s led a number of initiatives across the business, including successfully launching Authenticity Guarantee in the UK, bringing preloved fashion into the mainstream through partnerships such as eBay x Love Island, and helping brands and sellers make the most of the opportunities of second-hand and end-of-line fashion.

She has been leading the charge in repositioning eBay as a destination for buying and selling authentic high-end items – a role that she was destined for given her long heritage as an avid collector of unique handbags, watches and vintage clothing.

Kirsty is also an eBay seller herself, having joined the platform in 2007. She’s used that experience to better understand the challenges facing sellers, and also to help fashion brands recognise the opportunity to use eBay as another channel to sell both new and out of season goods.

Prior to joining eBay, Kirsty had a decade-long career working at some of the UK’s biggest fashion brands, including Arcadia Group, M&S, TK Maxx and Brand Alley.