Managing Partner, Strategy
Leonie is a visionary consumer and future trend professional with boundless passion for the creation of new ideas and answers for global cultural shifts, changing environments and consumer behavior. With new impulses and in-depth knowledge about shifts in an ever changing world, Leonie developed strategies and concepts for a variety of brands and new business cases. She loves to shape the future by creating visionary strategies whilst engaging stakeholders, networks and consumers to actively seek and support markets and communities.
Leonie Schüssler began her career at Ogilvy in 2008 and recently returned to run the German Strategy team. After several years at Ogilvy and Leo Burnett until 2014, she took her expertise in brand strategy to cosmetics brand ZOEVA, where she worked as Head of International Sales and Business Development, helping to expand the young brand into international markets. When she joined cosnova Beauty in 2016, Leonie took over responsibility for trends, innovation and new business concepts within the company’s Think Tank. Most recently she was responsible for Game Changing Innovation projects at Henkel, with a strong focus on sustainability, advanced technology and ecosystem brands. Leonie founded two cosmetics brands as an intrapreneur at cosnova and her own brand for sustainable fashion in 2016. She drives thought leadership and is helping Ogilvy Germany to grow and to be future-ready with new impulses.