Markus Schmid


McKinsey & Company

Markus Schmid is a Partner with McKinsey’s European Retail Practice in Munich. He leads McKinsey’s omnichannel retail domain in Europe, the Middle East, and Africa (EMEA) and acts as coleader of McKinsey’s global e-commerce initiative.
He serves leading retail companies in EMEA across various verticals including food, consumer electronics, furniture, and apparel, as well as a number of major international companies in both consumer goods and consumer-facing industries.
Markus specializes in digitizing the go-to-market models of retailers and players in other consumer-facing industries with a particularly deep expertise in retail, where he supported a broad range of incumbents in boosting their online presence and managing their transformation toward winning omnichannel models.
Some of his recent client work includes the following:
helping a leading European food company build their e-grocery business from scratch and go live in just 15 months
assisting a leading hardgoods retailer in growing its online sales by a factor of five in 18 months
Prior to joining McKinsey in 2001, Markus spent 3 years in the German tech start-up industry. He holds an Ph.D. from Leibniz University Hannover.