Mei Chen

Head of Fashion & Luxury UK, US & Northern Europe


Mei Chen joined the Alibaba Group seven years ago. Over the past four years, she has been primarily focused on helping international luxury and fashion brands better understand the Chinese consumer market, enabling them to tap into the significant opportunities that it presents. Mei also leads several projects across Alibaba Group’s ecosystem, supporting brands which are looking to leverage Alibaba’s technologies and innovation to drive success. Additionally, Mei is the international lead for Alibaba's flagship fashion shows including Tmall Collection, Taobao maker festival's West Lake show, and Tmall China Cool, among others.

Mei brings extensive knowledge of the retail and technology industries to her role, having spent over four years at Google.

In her free time, Mei advises and supports SMEs with areas such as online marketing strategies, monetisation, international expansion, and supporting CXOs.

Mei holds a bachelor’s degree in Business Management and Finance from Carlos III University of Madrid (Spain) and also studied at HEC Paris (France). Mei is also an alumnus of Harvard Business School (USA).