Melanie Lauer

CEO

Trisport AG (Kettler Sport)

Melanie has a Master degree in Philosophy and a strong Sales, Marketing and Product Management background. Her special skill is the transformation of brands and organizations. She has worked multiple years within the technology sector, setting up partnerships with tech companies and dealing with the most recent technology worldwide (software and hardware, eg. EAGLE by CadSoft/ Farnell element14, Conrad Electronic) in various leading roles. But just as she loves technology she is into sports. Working as a CEO for Trisport AG, the exclusive licensee for producing, marketing and selling KETTLER sport products in Europe, gives her the chance to combine both worlds.