Pablo Daniel

Chief Digital Officer


Pablo Daniel is the Chief Digital Officer and member of the Executive Committee of Alessi since October 2019.  This position makes him a leading figure for the digital transformation underway; In the project to relaunch the company's online sales, the company has managed to triple its business volume and expand operations in 29 countries across Europe, the United States and Asia, as well as position online sales as the channel with the greatest projection of the entire organization. Graduated in Business Administration and Management with a Master in Digital Business (MDB +) from The Valley Digital Business School (Madrid, Spain), his professional career has made him one of the most experienced young Spanish in the digital sector. The New York Times Style Magazine highlights its "expertise in online sales and the design sector".  Recently, the president of the Shopify company, Harley Finkelstein, cited Alessi as an example of "global e-commerce and digital transformation", among the more than 1,700,000 brands in 175 countries that use the platform. He enjoys actively participating in the eCommerce and digital entrepreneurship ecosystem at an international level, driving the digital transformation of companies, the selection of eCommerce technology, the creation of high-performance teams and digital trends. Spanish but with a global vision, Pablo Daniel studied between Spain, England and Italy and began his professional career in the USA. He returned to Spain in 2010, but since 2018 he has established his residence in Italy. In his free time Pablo enjoys traveling, decorating his house, spending time with family and taking long walks along his beloved Lake Maggiore.