Paula Quazi



Paula Quazi is the co-founder of smol, one of the fastest growing purpose-led businesses in the UK. Launched in 2018 on a mission to make eco-products available to all, smol delivers everyday eco-products direct to their customers via a bespoke subscription service. In 4 years smol is already powering nearly 3 million washes a week, and in so doing saving thousands of tonnes of both chemicals, carbon, and plastic across the UK. Paula has a degree in Chemistry and over 20 years brand experience from some of the biggest brand houses in the world. Before launching smol Paula ran a marketing consultancy working for many global FMCG and retail businesses and is responsible for a number of award winning advertising campaigns.

Previously having built a successful career at Unilever managing a variety of both global and local brands. Paula is committed to accelerate positive environmental and social change through building purpose-led brands and businesses.