Chief Marketing Officer
The Bicester Collection
Peter is CMO of The Bicester Collection, which operates eleven luxury shopping villages in Europe and China. He focuses on delivering extraordinary guest experiences, collaborating with brand partners for growth, and developing a digital ecosystem for customer acquisition, engagement, and retention.
Previously, Peter held marketing leadership roles at LEGO, Samsung Group, and PUMA. He has spoken at Cannes Lions and SXSW, has been quoted by media including CNN, CNBC, and The Wall Street Journal, and co-authored the book Social Business By Design.
Peter earned an MBA from the University of Virginia and a BA from the University of Pennsylvania. He serves as a non-executive director of BaseballSoftballUK and can be found playing 2B on most summer weekends.