Rogayeh Tabrizi, Ph.D.

Co-Founder & CEO


Rogayeh Tabrizi, Ph.D. is a tech leader helping Fortune 500 companies connect with their customers to create delight and value. Rogayeh has a Masters in Experimental Particle Physics and worked on the ATLAS Detector at CERN. She earned her Ph.D. in Economics – her thesis focused on social and economic networks and game theory as a more effective way to engender positive change in the world. 

Rogayeh saw the need for large enterprises to understand their data to connect with their customers in a meaningful and personalized way. So she founded Theory+Practice, a company deploying ML and AI tools in Retail and Finance to create intelligent customer engagements which drive value. By establishing AI engines that continuously learn from customer interactions and improve over time, Theory+Practice helps brands get closer to their customers and provide actionable insights on an ongoing basis.