GM UK, Belgium, Netherlands & Nordics
Roland Palmer is Alibaba Group’s General Manager for UK, Belgium, Netherlands and Nordics. Roland joined Alibaba Group in May 2016 as Managing Director for Alibaba
Benelux. In this role, he was responsible for all Alibaba Business Units across the three markets. From 2017 to 2018 Roland then set up and led the Europe business for the Tmall Direct Import business, helping brands and merchants across Europe sell their products to Alibaba who then sold them to the Chinese consumers. In 2018, he was appointed to the position of Head of Europe for Alipay, part of Ant Group.
Roland has an extensive knowledge of European retail, e-commerce and FMCG, having worked as a strategy consultant for global managing consulting firm Bain & Company. Prior to that, he held various senior management roles within leading FMCG companies including Coca Cola and Unilever. Roland was also CEO of Blokker Holding, where he played a pivotal role in transforming a traditional offline retail company into an omnichannel group. Roland holds an MBA from the IMD Business School in Switzerland.