Sasha Astafyeva



Sasha Astafyeva is a Partner at Atomico, based in London, where she leads new investment opportunities in the consumer space. Prior to joining Atomico, Sasha spent three years as a Principal at Felix Capital in London. Before that she spent extensive time as an operator in startups in the UK and Brazil. Sasha has an MBA from Harvard Business School and is fluent in English, Ukrainian, Russian, Portuguese and German. She is passionate about working with entrepreneurs who are focused on building distinctive mission-driven consumer propositions and tirelessly obsess over building strong brand identity, forging emotional connection with customers, creating customer value through use of data and advanced technologies, and earning customer love and trust.