Sophie Frères

Co-Founder & CEO


Sophie is the co-founder and CEO of LiSA, a SaaS start-up which offers Live and Social Commerce enterprise solutions for the world’s leading e-retailers, marketplaces and brands such as Marks & Spencer, L’Oréal, AVON USA and many more. 

LiSA is on a mission to help e-retail easily transform into social discovery destinations for their communities and enable seamless cross-platform experiences for the entire ecosystem. 

Bringing innovative digital customer experiences to retail has been Sophie’s focus throughout her entire professional career. Prior to founding LiSA, she freelanced as an innovation consultant for large corporations and worked at METRO Group for 10 years, where in her last role she was responsible for digital customer experience innovation.