Teresa Oliveira

Head of Digital


Teresa Oliveira joined Sonae Holding in the newly created position of Head of Digital in January 2020. Sonae is a conglomerate with investments in retail, financial services, telco, real estate and technology and acts as an active and challenging investor. Her role is to anticipate the digital future, to challenge the Business Units in their digital journey and to explore relevant digital opportunities for the group.

Prior to joining Sonae Holding, she had a career of more than 15 years in IT, performing several roles within the retail divisions of the group, particularly in the grocery division. Her management background, passion for technology and eagerness to learn gave her the opportunity to bridge the gap between technology and the business, embracing challenges in diverse areas of retail, from ecommerce to store operations, pricing, loyalty, logistics or demand planning.