Halla

Level 1 Sponsor

Halla is the world’s only human preference engine designed specifically for grocery.  Halla was formed to help grocers better understand and answer the fundamental human query, How do people decide what to eat? 

Today, Halla’s industry-leading Taste Intelligence engine helps shoppers intuitively find the grocery items they want via hyper-personalized product recommendations, substitutions and searches. From cart pages online to printed coupons in-store, Halla can plug in anywhere the grocer wants to increase sales and boost engagement. Shoppers see the most enticing products at the perfect moment, resulting in bigger baskets, better rewards, and the best grocery experience possible