2025 Speakers

A recognised & trusted digital commerce, marketing, transformation & people leader with 20+ years of Pan European FMCG, CPG & Grocery Retail experience. A proven track record of leading & developing businesses, brands, platforms & capabilities that are industry leading across digital commerce & marketing transformation. 
I joined Kellogg’s in 2020 to lead the eCommerce business across Europe with responsibility to define and deliver a transformational strategy and operating plans to ensure Kellogg’s meet and exceed the huge potential of the channel. In 2023 the role expanded to encompass Media, Content, Digital, Marketing Transformation & eCommerce, aiming to enable & accelerate our Full Funnel Marketing & Commerce transformation through Data Fuelled & Insight Driven capabilities, tech & collaboration with internal & external partners.

I previously spent 13 years at Asda Wal-Mart in a variety of Commercial & Customer facing roles and spent the last 5 years as Senior Director Online Grocery Trading, helping Asda grow profitably the online business and significantly ahead of the market and winning The Grocer Award for Online Grocer of the Year in 2020.