2025 Preliminary Agenda
The agenda driving retail forward
The Shoptalk Europe agenda covers the latest technologies, trends and business models that are creating retail innovation through digital transformation, to help you find growth for your business. Featuring zero pay-to-play, 160+ industry leaders will reveal their own unique insights into the rapid evolution of how consumers discover, shop and buy—across all retail verticals.
You may have noticed that we don’t have a dedicated section below on AI - why?
Rather than isolating AI in standalone content sessions, we’ll be embedding forward-looking insights on AI into sessions where they naturally align, ensuring the discussions are as relevant and impactful as possible for our audience.
- As customers move fluidly between stores and the digital world, retailers must create cohesive and seamless experiences - which we at Shoptalk call unified commerce. A step beyond omnichannel, unified commerce puts the shopper at the heart, ensuring consistent, tailored experiences across all channels. Our speakers and agenda will offer insights into how your organisation can master unified retail experiences through new structures, technology capabilities and customer-facing offerings to foster stronger customer relationships and drive sustainable growth.
- Physical stores are no longer just points of purchase; they are spaces of engagement, experience, and brand storytelling but also hubs for ecommerce fulfillment, and more. As retailers redefine the role of their brick-and-mortar spaces, they are blending digital integration and in-store innovation to create memorable, curated and connected experiences, as well as greater convenience for their customers. Our speakers will showcase how leading brands are using physical spaces to drive both engagement and conversions.
- Projected to reach €31 billion in Europe by 2028, Retail Media is the third wave of digital advertising. Traditional brand-retailer relationships are undergoing significant transformation as both parties work together to deliver value to shoppers. We’ll explore this opportunity from both the brand and retailer perspectives, including how to leverage the unique positioning of the physical store to captivate consumers at critical moments in their shopping journey. We’ll equip you with the tools to understand these change drivers and ensure your organisation is positioned to thrive in this new retail ecosystem.
- Unlocking new routes of demand creation and driving customer loyalty are top priorities for many European retailers and brands seeking profitable volume growth. To stay ahead, the most innovative brands and retailers are embracing emerging opportunities to enhance product discoverability, form strategic partnerships for sought-after collaborations, expand their offerings beyond core categories, implement innovative loyalty strategies, and more. You’ll leave knowing what your organisation needs to do to keep pace with changing behaviours with case studies and best-in-class examples of driving customer loyalty and demand.
- In today’s fast-paced retail landscape, building agile, efficient businesses and high-performing teams is essential for successful digital transformation. To stay competitive, organisations need to foster adaptability and streamline processes that fuel innovation and resilience. Our speakers and agenda will explore the strategies, structures, and leadership approaches that empower teams to excel, while optimising operating models and empowering teams with technology, to drive maximum cost efficiency and agility. You’ll leave with the tools and tactics to cultivate a dynamic workforce and design efficient operating models that support sustainable growth in a digital-first world.
Monday — June 2, 2025
Track 1
Understanding The Changing Consumer Landscape
New Research: Consumer Trends Transforming Retail across Europe
Track 2
Maximising the Value of Retail Media
New Research + Panel: Leveraging the Capabilities Required to Create Value in Retail Media
Track 3
Reimagining the Role of the Physical Store
Track Keynote: Building Innovative and Engaging Store Experiences
Track 4
Spotlight on Emerging Retail Technologies
Start Up Pitch
Track 1
Understanding The Changing Consumer Landscape
New Research: How European Retail is Adapting to Changing Market Dynamics
Track 2
Maximising the Value of Retail Media
Exploring the In-Store Retail Media Opportunity
Track 3
Reimagining the Role of the Physical Store
Optimising Store Operations for Maximum Efficiency and Productivity
Track 4
Spotlight on Emerging Retail Technologies
Start Up Pitch
Track 1
Understanding The Changing Consumer Landscape
Track Keynote: Evolving Businesses to Meet Future Shopper Needs
Track 2
Maximising the Value of Retail Media
Building and Optimising Retail Media Propositions
Track 3
Reimagining the Role of the Physical Store
Empowering Store Teams through Technology for Efficient Store Operations
Track 4
Spotlight on Emerging Retail Technologies
Start Up Pitch
Tuesday — June 3, 2025
Track 1
Mastering Unified Commerce
Track Keynote: Building Best-in-Class Unified Customer Experiences
Track 2
Innovative Marketing and Engagement Strategies
Strategies for Marketing Successfully to Multiple Generations
Track 3
Driving Supply Chain and Operational Excellence
Tools, Tactics and Structures that Enhance Supply Chain Resilience
Track 4
Spotlight on Innovative Retail Technology Solutions
The VC Outlook: Shaping the Future of Retail Technology
Track 1
Mastering Unified Commerce
Optimising the Sales Channel Mix
Track 2
Innovative Marketing and Engagement Strategies
Unique Collaborations and Partnerships that Surprise and Delight
Track 3
Driving Supply Chain and Operational Excellence
Delivering Customer Joy Post-Purchase
Track 4
Spotlight on Innovative Retail Technology Solutions
New Technologies Enabling Unified Commerce
Track 1
Mastering Unified Commerce
Maximising Product Assortment to Deliver Seamless Shopping
Track 2
Unpacking New & Innovative Retail Models
Investigating the Manufacturer to Consumer Opportunity
Track 3
Innovative Marketing and Engagement Strategies
Enhancing Digital Shopping through Smarter Search
Track 4
Spotlight on Innovative Retail Technology Solutions
New Marketing Technologies
Track 1
Mastering Unified Commerce
Measuring and Empowering the Cross-Channel Customer Journey
Track 2
Unpacking New & Innovative Retail Models
Harnessing the Recommerce Opportunity
Track 3
Innovative Marketing and Engagement Strategies
Building Thriving Communities through Social Commerce, Influencers and Creators
Track 4
Spotlight on Innovative Retail Technology Solutions
Technologies Improving Operations and the Supply Chain
Wednesday — June 4, 2025
Track 1
Successful Data, Loyalty and Personalisation Strategies
Democratising Data Throughout the Organisation
Track 2
Leading Successful Teams and Organisations
Managing Change During Disruptive Times
Track 3
Driving Supply Chain and Operational Excellence
Optimising Ecommerce Fulfilment & Delivery in Grocery
Track 4
Research Presentations + Discussions
New Industry Insights from Technology Innovators
Track 1
Successful Data, Loyalty and Personalisation Strategies
Personalisation Tactics that Boost Customer Loyalty and Lifetime Value
Track 2
Leading Successful Teams and Organisations
Fostering a Culture of Experimentation and Innovation in Large Organisations
Track 3
Driving Supply Chain and Operational Excellence
Enhancing Operational Efficiency and Reducing Environmental Impact
Track 4
Research Presentations + Discussions
Delivering Scalable Cross-Border Growth
Track 1
New Offerings Catering to the Changing Consumer
Brand Innovators: Staying Ahead of Emerging Consumer Demands
Track 2
Leading Successful Teams and Organisations
Aligning the Organisation to Deliver Seamless Shopping
Track 3
Successful Data Strategies + Key Takeaways
Use Cases: Delivering Business Value through Advanced Analytics
Track 4
Research Presentations + Discussions
Leveraging and Scaling AI Ethically and Responsibly
Track 1
New Offerings Catering to the Changing Consumer
Successful Product Launches and Category Expansions
Track 2
(end of track)
Track 3
Successful Data Strategies + Key Takeaways
Shoptalk Europe 2025: Key Takeaways
Track 4
Research Presentations + Discussions
Streamlining and Optimising Your Tech Stack