2017 Agenda

You can see the Shoptalk Europe schedule here and confirmed speakers here. To apply to speak, click here.

Sunday Agenda

4:00 - 8:00pm
Registration & Badge Pickup
7:00 - 9:00pm
Shoptalk Welcome Reception

Monday Agenda

Registration Hours:

7:00am - 6:30pm

Exhibit Hall Hours:

9:45am - 7:30pm

8:00 - 10:00am
Breakfast
8:45 - 9:45am
Hosted Retailers & Brands Program (Prescheduled Only)
8:45 - 9:45am
Funding Founders (Prescheduled Only)
Session 1: 10:00 - 10:35am

TRACK 1:

Disruptive Startups and Pioneering Brands

Track Room 1

Meeting Consumer Demands Through Product Customization
Customized products are challenging the idea that one size fits all. A growing number of companies are offering products that specifically meet individual consumers' needs, from products created through 3D printing to customized products designed by the shopper. Join us as we hear from leaders creating the next generation of products created specifically for their customers.

TRACK 2:

Digitization of Physical Retail Stores

Track Room 2

In-Store Interactive Technologies
Leading retailers have invested in a variety of new digital store technologies ranging from interactive displays to digital mannequins, virtual dressing rooms, smart shelves, magic mirrors, digital signage and more. Hear retailers discuss every aspect of these cutting-edge technologies, including the potential overall impact on their businesses, the challenges of implementing both small-scale pilots and nationwide rollouts and the impact on customer experiences.

TRACK 3:

On-Demand, Delivery and Logistics

Track Room 3

Track Keynote: Innovations in Logistics
To Be Announced

TRACK 4:

Marketing Evolution

Track Room 4

The Next Generation of Search: AI, Visual Search and More
Consumers are searching for and discovering products in new ways and through new channels, turning to their mobile devices, for example, to find products online and offline. New technologies like visual and voice-based search as well as AI are set to change the way consumers locate products they want to buy. In this session, we'll hear from leaders in search who will discuss how brands and retailers can take advantage of these technology shifts and how they need to adapt to changing consumer search behavior.
Session 2: 10:40 - 11:15am

TRACK 1

Ecommerce Companies Launching Physical Retail Locations
Ecommerce businesses of all sizes are moving away from an online-only approach and embracing physical stores, pop-up locations and showrooms to enable consumers to engage with their products in person. In this session, we'll hear from leaders of companies that complement their ecommerce operations with a physical presence, and what they've learned about using these new locations to drive sales.

TRACK 2

Customer-Centric Supply Chain Innovation
Technology has allowed brands and retailers to develop more flexible, dynamic and customer-centric supply chains. Companies that design, manufacture and distribute products with shorter lead times are better positioned to meet fast-changing consumer needs, while accurate inventory management enables shoppers to access the products they desire. In this session, speakers from both established and early-stage companies will discuss how they create a customer-centric supply chain.

TRACK 3

Last-Mile Fulfillment, Same Day and Pickup (Part 1)
As today’s consumers expect a greater degree of convenience and a range of delivery and pickup options, last-mile fulfillment continues to be one of most rapidly evolving aspects of the retail supply chain. In this session, leading retailers and startups will discuss their ongoing investments in technology, people and partnerships to improve the last-mile infrastructure and their impact on customer acquisition and retention.

TRACK 4

Marketing Through Social Platforms
Brands and retailers are looking for new ways to promote their products and services using social platforms, and today brands are using these platforms to drive both online and offline sales. In this session, we'll hear from leading retailers and branded manufacturers as they discuss how they use platforms like Facebook, Instagram, Snapchat, Pinterest, Twitter and more to raise awareness of their offerings and convert shoppers to buyers.
Session 3: 11:20 - 11:55am

TRACK 1

The Evolution of Marketplaces
Online marketplaces have evolved well beyond their early days of auctions and pre-owned products. In this session, we'll hear from three companies at the forefront of marketplace innovation. Join us as we discuss a vertical vs. horizontal approach to marketplaces, as well as how new marketplaces are expanding their reach among both buyers and sellers and what consumers will expect from marketplaces in the future.

TRACK 2

Omnichannel Customer Experience
Creating a seamless omnichannel customer experience is a complex undertaking. Retailers must decide how to manage issues including prices, products and promotions across every consumer touchpoint. Retailers are also seeking competitive advantages with initiatives such as infinite shelf capabilities and click and collect, popular consumer offerings that require high levels of inventory visibility. Join us to hear how leading retailers are tackling these core issues and creating a great brand experience no matter where the customer is shopping.

TRACK 3

Last-Mile Fulfillment, Same Day and Pickup (Part 2)
As today’s consumers expect a greater degree of convenience and a range of delivery and pickup options, last-mile fulfillment continues to be one of most rapidly evolving aspects of the retail supply chain. In this session, leading retailers and startups will discuss their ongoing investments in technology, people and partnerships to improve the last-mile infrastructure and their impact on customer acquisition and retention.

TRACK 4

Building Loyal Communities
Creating and sustaining a deep emotional connection between a brand and a consumer is isn't easy, but those brands that do build their own community gain tremendously from the relationship. In this session, we'll hear from brands that have successfully built a loyal following by (1) identifying the shared values among a core group of customers, (2) relentlessly pursuing community as a core business strategy and (3) fostering exclusivity among members and rewarding engagement in novel ways.
12:00 - 12:10pmGeneral Session Room
Opening Remarks
12:10 - 12:30pmGeneral Session Room
Keynote 1
12:30 - 12:50pmGeneral Session Room
Keynote 2
12:50 - 2:20pm
Lunch in the Exhibit Hall
1:20 - 2:20pm
Hosted Retailers & Brands Program (Prescheduled Only)
2:30 - 2:50pmGeneral Session Room
Keynote 3
2:50 - 3:10pmGeneral Session Room
Keynote 4
3:10 - 3:30pmGeneral Session Room
Keynote 5
3:30 - 3:50pmGeneral Session Room
Keynote 6
3:50 - 4:15pm
Networking Break in the Exhibit Hall
Session 4: 4:15 - 4:50pm

TRACK 1:

Disruptive Startups & Pioneering Brands

Track Room 1

Track Keynote: Startups Transforming the World of Retail
To Be Announced

TRACK 2:

Designing Innovative Products and Experiences

Track Room 2

Experiential Retail
Innovative retailers are creating new physical environments that enable consumers to experience their products in a more immersive and useful way. Some are creating experiences where customers can interact with their products in settings that mimic real life before buying them. In this session, leading retailers will discuss how they are creating engaging physical experiences to increase sales, decrease returns and gain a better understanding of how customers engage with their products.

TRACK 3:

Culture and Leadership

Track Room 3

Track Keynote: Developing Commerce Leaders
To Be Announced

TRACK 4:

Marketing Evolution

Track Room 4

Track Keynote: Marketing and Analytics
To Be Announced
Session 5: 4:55 - 5:30pm

TRACK 1

Disrupting the Retail Value Chain
A new category of venture-backed brands is disrupting the retail value chain. These brands are focused on a single product category and deliver new consumer value propositions by controlling everything from manufacturing to sales and distribution themselves. They enable consumers to buy high-quality products at better prices, often in sectors served by a limited number of large-scale organizations. In this session, we'll hear from leading startups creating new direct-to-consumer brands that avoid some of the traditional retail inefficiencies.

TRACK 2

Innovative Product Design
Beautifully designed products are a differentiator in every category, from apparel to automotive and electronics. Some companies have excelled at creating exceptional products that both serve a core purpose and also entice shoppers with a unique or elegant design. In this session, companies at the forefront of product design will share how they differentiate and excel in product development.

TRACK 3

Beyond Technology: Building A Culture That Enables Innovation
Every organization struggles with creating a culture that encourages innovation. At startups, every hire can have an impact on whether the company is able to commercialize its innovative products and services; at larger organizations, the right processes and organizational structures can drive or inhibit innovation. Hear how executives who have run large organizations and startups have dealt with these challenges, and how their leadership style has evolved as they've learned what their companies need to remain competitive in rapidly evolving markets.

TRACK 4

Mobile Marketing
Marketers today are creating mobile campaigns to engage consumers across the purchase funnel, from building brand awareness to driving store traffic and conversions. These campaigns are becoming increasingly sophisticated as new generations of phones include more advanced features and capabilities. In this session, we'll hear from brands and retailers that have figured out how to win over consumers on their mobile devices, both in-store and on-the-go.
Session 6: 5:35 - 6:10pm

TRACK 1

New Retail Ecommerce Models
Today ecommerce companies are taking a variety of new approaches to attract and retain customers: Rentals, subscriptions and recommerce are just a few of the business models that have resonated with shoppers and translated into substantial sales. Hear leading startups discuss how they've redefined ecommerce to build and grow their businesses.

TRACK 2

Agency Perspectives on Design
The retail experience hasn't changed fundamentally in decades, but today retailers are aiming to differentiate themselves through groundbreaking new products, layouts and store formats. In this session, we'll examine what the retail experience would look like if designed without any traditional boundaries or restrictions and how products are being reimagined to meet new, emerging consumer demands. This session will feature presentations by agencies leading product and experience design.

TRACK 3

Organizing for Innovation and Growth
Retailers and brands continue to restructure their organizations and teams with the goal of fostering innovation that creates more customer-centric offerings. This includes everything from breaking down internal silos and becoming more efficient to shifting away from long-established cultures. No single model has proven to work for every company, however, leaving it to leaders and managers to try various approaches to determine which ones work best to implement new technologies, roll out new initiatives and experiment with new business models. Join us to hear how leading businesses are managing organizational changes that lead to great results.

TRACK 4

CMOs on the Future of Marketing
A CMOs job is more complex than ever. While they have a huge amount of consumer data at their disposal and the technology to target the right customers in real time, they are also dealing with a high degree of media fragmentation and intense competition for customers' attention. In this session, CMOs from both established and startup brands discuss how they are creating meaningful emotional connections with their customers.
6:00 - 7:30pm
Exhibit Hall Reception

Tuesday Agenda

Registration Hours:

7:00am - 6:30pm

Exhibit Hall Hours:

8:30am - 7:30pm

7:00 - 8:30am
Breakfast
Session 1: 8:30 - 9:05am

TRACK 1:

Shopping Experiences of the Future

Track Room 1

Track Keynote: Groundbreaking Shopping Experiences
To Be Announced

TRACK 2:

Shifting Ecommerce Trends

Track Room 2

Meeting the Demands of Today's Cost-Conscious Consumer
Shoppers today want to get a fair price on everything they buy, whether basic items or products they choose to splurge on. Flash sales and other business models provide consumers with access to deals while rising price transparency online means consumers are accessing a variety of sites to compare, contrast and ultimately buy products. In this session, hear from companies whose premise is to give consumers a good deal as they discuss their pricing strategies and how they build customer relationships.

TRACK 3:

Investment and Entrepreneurship

Track Room 3

Emerging Direct-to-Consumer Businesses That Redefine Retail: A VC Perspective
Join us to hear from some of today's leading venture capital firms as they highlight which direct-to-consumer business models are resonating in the market. Our panelists will address the changes they anticipate in how consumers discover, shop and buy and discuss how they identify the businesses that will define the next generation of commerce.

TRACK 4:

Measurement, Analytics and Insights

Track Room 4

Measuring and Optimizing the New Store Experience
A wide variety of groundbreaking technologies are providing retailers with insights into all aspects of store operations as well as consumer browsing and buying in physical stores. Retailers now have access to consumer shopping data from many sources, ranging from beacons to video monitors and satellites. In this session, we'll hear from companies at the forefront of store analytics, insights and innovation as they discuss how they're using data to shape the next generation of retail stores.
Session 2: 9:10 - 9:45am

TRACK 1

The Future of Artificial Intelligence In Retail
It is early days when it comes to the use of Artificial Intelligence (AI) in retail—however, the opportunities for AI to help drive awareness and sales are potentially far and wide. In this session, technology leaders will talk about the current utility and future use cases of AI. Our speakers are leaders at some of the most innovative companies using AI to disrupt retail — they will highlight examples of how AI is transforming the industry, from better understanding consumer sentiment to improving search results.

TRACK 2

Evolving Brand-Retailer Relationships
While the relationship between consumer brands and retailers remains essential, brands are also investing in their own digital offerings by expanding their site content and building ecommerce capabilities to sell directly to shoppers. Join us to hear: (1) How retailers are improving the experience brands have on their platforms and (2) how brands are balancing their retail relationships with their desire to better understand customer behavior and realize a greater margin on sales.

TRACK 3

Emerging Technologies That Drive Retail Innovation: A VC Perspective
In this session we'll hear venture capitalists discuss which technologies are poised to transform the shopping experience. From technologies that provide critical improvements to today's offerings to others that promise to altogether change the world of commerce, hear which types of technology companies are gaining the most traction with brands and retailers.

TRACK 4

Advances in Analytics
Entire businesses--from product assortments to consumer-facing websites--are being optimized as the amount of data available and the sophistication of tools increases dramatically. Commerce businesses are not only personalizing the customer experience at an individual level and ensuring their content drives conversion, but also optimizing inventory and assortment by location to meet the demands of today's anywhere, anytime customers. In this session, leading retailers and solution providers will discuss how businesses are testing, analyzing and optimizing the shopping experience.
Session 3: 9:50 - 10:25am

TRACK 1

Augmented and Virtual Reality
Augmented reality (AR) has moved into the mainstream. Meanwhile, there have been a spate of technical developments recently in the form of new platforms and hardware, including dual-camera phones, that are enabling better AR and virtual reality (VR) experiences. As a result, AR use cases in retail are proliferating and VR use cases are quickly emerging. In this session, companies at the forefront of this phenomenon will share their experience so far, as well as their vision for the potential of this technology to transform shopping.

TRACK 2

Mobile Commerce and Engagement
Retailers are embracing mobile in a variety of ways, from launching mobile apps and exploring deep linking to streamlining checkout and more. In addition, retailers are targeting shoppers on their mobile devices and using technologies like geofencing to reach consumers who are near their stores. In this session, retail leaders will discuss innovative strategies that drive consumers to engage and buy on mobile.

TRACK 3

Innovation Within Big Retail
As large retail businesses evaluate their growth strategies and how to remain competitive, they must constantly evaluate whether to (1) focus on internal initiatives and organic growth, (2) create their own accelerators to explore cutting edge technologies, or (3) partner with or buy companies to access technologies and expertise. This session will look at how retailers are investing to ensure they continue to innovate.

TRACK 4

Next Generation Attribution
Attribution remains one of the biggest challenges for marketers given the growing number of touchpoints shoppers have on their path to purchase. Brands and retailers alike are investing in cross-device and cross-channel attribution in order to truly understand customer behavior as well as allocate spending effectively. In this session, hear how the most forward-thinking marketers understand which campaigns, channels and devices are influencing consumers' decisions to buy.
10:30 - 11:30am
Networking Break in the Exhibit Hall
10:30 - 11:30am
Hosted Retailers & Brands Program (Prescheduled Only)
10:30 - 11:30am
Funding Founders (Prescheduled Only)
11:35 - 11:55amGeneral Session Room
Keynote 1
11:55am - 12:15pmGeneral Session Room
Keynote 2
12:15 - 12:35pmGeneral Session Room
Keynote 3
12:30 - 2:20pm
Lunch in the Exhibit Hall
1:20 - 2:20pm
Hosted Retailers & Brands Program (Prescheduled Only)
2:30 - 2:50pmGeneral Session Room
Keynote 4
2:50 - 3:10pmGeneral Session Room
Keynote 5
3:10 - 3:30pmGeneral Session Room
Keynote 6
3:30 - 4:00pm
Networking Break in the Exhibit Hall
Session 4: 4:00 - 4:35pm

TRACK 1:

Shopping Experiences of the Future

Track Room 1

Retail Formats of the Future
Retailers today are experimenting with a variety of new store formats ranging from smaller footprints to pop-up stores as well as reducing the total number of stores. At the same time, trends like ecommerce pureplays opening physical retail locations and a new wave of experiential retailing are gaining momentum. In this session, innovative retailers will discuss how they're broadening store experiences to engage shoppers.

TRACK 2:

Shifting Ecommerce Trends

Track Room 2

Personalized Shopping Experiences
Today's online shopping experiences are more personalized than ever, and shoppers now expect retailers to understand their preferences and buying habits. In this session we'll hear from three companies providing different personalized experiences and understand the technologies necessary to create individualized offerings online--as well as increasingly in stores.

TRACK 3:

Consumer Behavior, Expectations and Demographics

Track Room 3

Adapting to Changing Consumers Across Europe
In this set of research presentations, hear experts discuss how the demographics and behavior of European consumers are changing.

TRACK 4:

Emerging Technologies Spotlight and Announcements

Track Room 4

To Be Announced
Session 5: 4:40 - 5:15pm

TRACK 1

Conversational Commerce
Within the last year, chatbots and virtual assistants have gained momentum. Established and emerging brands alike are trying to figure out their strategy amidst a growing number of options in platforms, partners and formats. Speakers will lay out the near-term value proposition of conversational commerce and help make sense of the activity in this space.

TRACK 2

Ecommercce Technology Leaders Roundtable
The technologies that power ecommerce are constantly evolving, with new solutions emerging almost daily that promise to better attract and convert shoppers. Technology leaders at brands and retailers face a daunting task in sorting through the growing number of ecommerce solutions and identifying the ones that will have the biggest impact on their businesses. In this session, we'll hear from leaders at some of the top ecommerce brands across Europe as they discuss how they build technology-forward organizations and which emerging technologies excite them most.

TRACK 3

Reaching Millennials
With consumers aged 20-35 representing almost a quarter of the adult population in Europe, Millennials remain one of the most sought-after target markets for brands. As Millennials mature and their buying power increases, retailers and brands have to update their product and marketing strategies to cater to their evolving needs. This panel features venture-backed startups and established retailers that are successfully targeting Millennials with innovative product offerings, frictionless shopping experiences and relatable messaging.

TRACK 4

To Be Announced
Session 6: 5:20 - 5:55pm

TRACK 1

Innovations in Consumer Payments
Mobile devices and connected commerce will drive substantial changes in how consumers pay in every context. This session will cover key aspects of the evolution of payments, including the digitization of physical wallets and plastic payment credentials, growth of frictionless in-app purchasing and evolution of in-store point of sale payment terminals. The discussion will include emerging initiatives, entry of new stakeholders in the payments value chain and payments as a platform for enhanced retailer and consumer offerings.

TRACK 2

IoT and Connected Commerce
From home voice assistants to smart watches and refrigerators, many connected devices are now becoming commerce devices. At the same time, new digital technologies are streamlining store operations and enabling retail locations to become smarter and more efficient. Though still at an early stage, new digital touchpoints hold the potential to transform shopping by creating a more intelligent, frictionless experience. In this session, companies will discuss the evolving landscape of connected commerce and the imperative for retailers and brands alike to develop a connected commerce strategy.

TRACK 3

Transparency and Sustainability
Concerns about health, environment and worker well-being impact purchase decisions to a greater degree now than ever before. Retailers and brands alike are transforming their supply chains through technology and sourcing partnerships to address these concerns while maintaining profitability. Likewise, many startups are now being built on the premise of reaching customers via their core values. In this session, we'll hear from leading startups and established companies on their journey to increased transparency and sustainability in their businesses.

TRACK 4

To Be Announced
6:00 - 7:30pm
Exhibit Hall Reception
7:30 - 9:30pm
Industry Night Party

Wednesday Agenda

Registration Hours:

7:30 - 11:30am

Exhibit Hall Hours:

9:30am - 1:30pm

7:30 - 9:15am
Breakfast
9:30 - 9:40amGeneral Session Room
Final Day Remarks
9:40 - 10:00amGeneral Session Room
Keynote 1
10:00 - 10:20amGeneral Session Room
Keynote 2
10:20 - 10:40amGeneral Session Room
Keynote 3
10:40 - 11:10am
Networking Break in the Exhibit Hall
Session 1: 11:15 - 11:50am

TRACK 1:

Global and Cross-Border Commerce

Track Room 1

Track Keynote: Managing Omnichannel in an International Enterprise
To Be Announced

TRACK 2:

Business School Perspectives

Track Room 2

Insights from Leading Business School Professors: Part 1
To Be Announced

TRACK 3:

Startup Pitch

Track Room 3

To Be Announced

TRACK 4:

Emerging Technologies Spotlight and Announcements

Track Room 4

To Be Announced
Session 2: 11:55am - 12:30pm

TRACK 1

Selling Across Europe
With no country in Europe representing more than 16% of the continent's population, cross-border expansion is a top priority for many companies. Selling across Europe is not easy, however, given the differences in language, regulations, payment types and more. In this session, we'll hear from companies with an international footprint as they discuss how they manage businesses with shoppers across Europe.

TRACK 2

Insights from Leading Business School Professors: Part 2
To Be Announced

TRACK 3

To Be Announced

TRACK 4

To Be Announced
Session 3: 12:35 - 1:10pm

TRACK 1

Understanding the China Opportunity
China's middle class will reach 550 million people in the next 5 years and the country remains a key opportunity for European brands and retailers. Large ecommerce marketplaces and others are streamlining market entry and enabling brands to sell directly to Chinese consumers. In this session, we'll hear from leading marketplaces courting European brands to sell into China, as well as from brands already selling to shoppers in the region.

TRACK 2

Insights from Leading Business School Professors: Part 3
To Be Announced

TRACK 3

To Be Announced

TRACK 4

To Be Announced
1:00 - 2:30pm
Lunch