2025 Speakers

Afke van de Klashorst is a powerhouse in the world of digital marketing, media, and e-commerce, currently leading the charge across these domains for Unilever Foods (€13bn annual revenue).
Her mission is clear: to elevate brands and drive business growth. With an impressive track record of delivering 19 consecutive quarters of double-digit eCommerce growth, Afke's strategic prowess is equally matched by her passion for innovation.

Her approach to marketing is holistic, encompassing comprehensive strategies and meticulous planning to ensure each investment is both efficient and effective. Leveraging the power of Generative AI and cutting-edge technology, she is revolutionizing the Content Supply Chain, enabling the creation of on-brand, high-volume, and culturally relevant content. This includes dynamic influencer and creator content that resonates across multiple channels.

Afke has a strong eye for eCommerce execution with the objective to drive more users, increase spending, and encourage more frequent shopping trips. Her leadership philosophy, encapsulated in the phrase "Achieving the unimaginable together," speaks volumes about her collaborative spirit and high-energy approach.

An empathetic leader, Afke excels in building meaningful connections across all organizational levels. Her excellent people skills and innate ability to assess situations swiftly allow her to foster a supportive and productive work environment, as she continues to push boundaries and set new standards, making her an invaluable asset to the ShopTalk Europe conference and beyond.