2024 Speakers
Alex Baldock
Group CEO
Currys PLC (Currys & Elkjøp)
Alex is the group CEO of Currys PLC, a leading omnichannel retailer of technology products and services, operating online and through 727 stores across 6 countries – as the Currys brand in the UK and Elkjøp in the Nordics. Before joining Currys, Alex was CEO of Shop Direct, now the Very Group, leading their digital transformation and delivering four consecutive years of record growth in sales, profits, customer satisfaction and colleague engagement.