Head of Global eCommerce Insights & Analytics
Alister is currently Head of Global Digital Commerce Insights & Analytics at Mondelēz. His remit is focused expanding eCommerce data provision globally, progressing analytical capabilities to accelerate growth and capturing true ROI of online activations. He is also leading the charge in developing insights of online shopper behavior, understanding the digital ‘path to purchase’, and leading initiatives to address the ‘impulse challenge online’, through developing research, insights, and activations to drive ‘Unplanned purchasing’ on Digital Commerce platforms. Alister has had experience in retail, global agency networks and major CPGs driving growth on iconic brands such as Oreo, Cadbury, Dove, Axe, Red Bull, Gillette and Budweiser. He is passionate about developing business capabilities around Digital Commerce, translating data into motivating calls to action and connecting deep consumer and shopper insights to win in emerging media and digital channels.