Bertrand Bastien

New Business Ventures Director - Easy24

Pernod Ricard

Bertrand BASTIEN is the New Business Ventures Director for Pernod Ricard, the #2 worldwide in the Wines and Spirits industry. As such, Bertrand has worked intensively on how to innovate to strengthen and sustain relationships between FMCGs, Distributors and Small Retailers. This led to the creation of Easy24, a one-stop B2B ordering platform live in 5 countries and generating more than 200 m€ GMV annually. Bertrand has a 15+ years’ experience in Strategy Consulting and FMCG and holds a double degree in Engineering from Columbia University in New York and Centrale-Supélec in Paris.