2025 Speakers

Bianca Mercer is an executive leader with over two decades of experience driving digital transformation and e-commerce growth across the global retail landscape. Currently serving as Head of Global Digital & Customer Experience at Manolo Blahnik, she is responsible for leading the global D2C online sales as well as being a strong digital and customer advocate in the business.

A dynamic strategist, Bianca excels in turning digital channels into high-performing revenue streams. At Smythson, she transformed the brand’s online business, growing revenue share and leading a seamless digital platform migration. Her influence spans from launching localised sites in Europe, Asia, and the US to overseeing customer-centric initiatives like VIP outreach programs and market entries with platforms like Tmall Luxury Pavilion in China.

Her consulting tenure saw her working on high-impact international projects for brands such as Canon, Ted Baker, Haglöfs and American Eagle, offering deep expertise in digital expansion and localisation strategies. Bianca's career is marked by her ability to balance strategic vision with hands-on leadership, stepping into interim roles at Mamas & Papas and Hunter Boots to restructure teams and reignite growth.

A bilingual communicator in English and German, Bianca brings both operational sharpness and creative flair to every stage. She's known for being an inspiring leader who champions customer advocacy, innovation, and has become a regular speaker on the topic of cross border e-commerce over the years.