2025 Speakers

Brian Murray is the Global Vice President of Expansion at BEES – a global B2B platform, created and owned by AB InBev, that digitizes and connects every touchpoint of a route to market. In his current role based out of BEES’ HQ in Switzerland, Brian leads the digital transformation efforts for BEES partners globally.  With two decades of experience in route to market strategy, Brian has spent his career delivering incremental value by better connecting retailers and brands through digitization.