Caroline Welsh

Customer, Digital & Trading Board Director

Brico Depot

With over 20 years experience in Marketing, Caroline is currently Customer, Digital & Trading Director, the first female board director at Brico Depôt Iberia, leading a team transforming customer experience. During her management, the company have built and launched an e-commerce site in 8 days, a marketplace in 3 months and a loyalty scheme in 6 months. Since joining, Caroline´s role expanded beyond Marketing & Ecommerce to include company's trading team of buying and selling over 20,000 products.  

She has also been at the heart of the Diversity & Inclusion initiatives, creating more roles for women in the sector at all levels of the business and a safe space for everyone to be themselves. #construimosmejor