Carrie Baker

President, Brand & Commercial

Canada Goose

Recognized as a dynamic and collaborative leader with an entrepreneurial spirit, Carrie is responsible for Canada Goose’s global commercial business, driving the company’s growth and customer engagement. She oversees the Regional Business units, Marketing & Experience, Public Affairs & Communications, Merchandising & Pricing, and Corporate Citizenship. In her previous role as President, North America, she established a high-performance team and led the region’s significant business acceleration. Carrie has also served as Chief of Staff and Chief Communications Officer, helping lead the company through critical initiatives including its successful IPO and development of its industry-leading Sustainable Impact Strategy. Prior to joining Canada Goose in 2012, she was a Senior Vice President at a North American communications agency specializing in coaching executives and building the brands of some of North America’s largest retail, technology and consumer goods companies. Carrie was named WXN Top 100 Most Powerful Women Canada in 2019 and serves on the Board of Directors of Trillium Health Partners Foundation.

Speaking on:

Keynote

Date & Time: Wednesday, June 4, 11:05am — 11:25am CEST