Celso Borges Shimabukuro

VP e-Commerce Europe


Celso is a seasoned business leader with three diverse yet complementing chapters on his background: entrepreneur, consultant and executive. As an entrepreneur he has launched and managed several start-ups in eCommerce, Telecom and Retail; as a Strategy consultant at Accenture he led projects on Go to Market strategy, M&A, Corporate Governance and growth strategy for multiple clients in diverse industries (FMCG, Beauty and Personal Care, Retail, Technology, Education); as an executive he has led Strategy at Samsung, Analytics and Revenue Management at J&J and currently leads eCommerce for PepsiCo Europe.