Elena Montenegro

Chief Digital Officer


Elena is the chief digital officer for BIMBA Y LOLA. In this role, she is responsible for the design and execution of the distinctive apparel brand’s end-to-end digitisation strategy. Elena was recently nominated for CIONET’s CDO of the Year 2024 and prior to joining BIMBA Y LOLA, she spent over 6 years in marketing and product roles at L’Oreal.