Ethan is the Managing Director of Shirland Ventures Limited, a London-based research and strategy consultancy dedicated to defining and activating profitable distribution growth opportunities for its clients (retailers, manufacturers and investors). Presently, Ethan is also an associate with the Total Negotiation Group and a founding member of the Retail Cities research collective.
Ethan has more than 25 years of research and consultancy experience with manufacturers, retailers and investors, executing projects in more than 25 countries across five continents.
He has previously held the position of Research Director for the Coca-Cola Retailing Research Councils in Europe, Africa, the Middle East and Asia and served in various roles with Kantar. He has held a Non-Executive Director role with Ramblin’ Brands and served on the Advisory Board of Agrosustain.
Ethan began his working life as a store clerk and later assistant manager of a small American bookstore chain. He has retailing in his blood, as both of his grandfathers were retailers. Ethan graduated cum laude from the University of Rochester, NY, USA with a B.A. in English and History.