Holden Bale

Head of Commerce

Huge Inc.

Holden Bale is responsible for leading the global commerce practice at Huge, a cross-functional team of strategists, technologists, and creatives who thrive at the intersection of business strategy, user experience, and technology and product innovation. He partners with ambitious brands to develop strategies, drive digital transformation, and craft innovative experiences in B2C and B2B commerce, including travel, hospitality, beauty, retail, grocery, real estate, and CPG industries.

At Huge, he has partnered with brands including Ulta Beauty, Spotify, Shipt, Kate Spade, Canada Goose, McDonald's, and M&Ms on some of their most important initiatives. Prior to his current role, Holden was an Executive Principal at ThoughtWorks, a global engineering firm, leading their strategy and product practices in the Americas across retail, hospitality, and travel industries; a consultant at Accenture Strategy, where he led their omnichannel and change management groups; and a management consultant at Kurt Salmon. He has been lucky to work in a diversity of roles with brands domestically including Nordstrom, Target, J. Crew, and Kroger, and internationally including On Running, Rakuten, Burberry, Cencosud, and L’Occitane.