Laura Fernández

Chief Business & Financial Officer

AWWG (Pepe Jeans, Hackett, Façonnable)

Laura Fernandez Plaza is AWWG’s Chief Business & Financial Officer (CBFO).

Since 2018, she has been at the forefront, reshaping the Group's trajectory by pioneering innovative strategies across five key domains: Product enhancement, Brand development, Distribution Optimization, Digitalization initiatives & People empowerment.

Having previously held significant positions within the group, including Chief Transformation Officer and Group Finance Director, Laura underscores her dedication to ushering in a new era of growth and adaptability. Her visionary leadership consistently drives the successful implementation of numerous business strategies, positioning the Group as a trailblazer in its industry alongside AWWG CEO, Marcella Wartenbergh.

Laura's commitment to transformation has been honed through years of experience at AWWG and her previous work at PwC. Leveraging her expertise in orchestrating change she fosters a vibrant and dynamic corporate culture that embraces innovation and welcomes progress.

She is a graduate from the Universitat Autònoma de Barcelona and holds a master’s degree in Business Administration (MBA) from ESADE.