2025 Speakers

As VP of Global Customer Strategy at Benefit Cosmetics, Lou leads a team responsible for innovation across the omnichannel connected customer experience. Focusing on all global customer touchpoints and super-serving at scale, her data driven role is focused on driving connection & engagement across CRM, Clientelling, eCommerce, and delivering a joyful experiences across an innovative product and beauty services business. Since 1976, Benefit has been at the forefront of making beauty radically feel-good with inventive solutions that pack a punch and serve a smile. Operating under leading luxury products group LVMH Moët Hennessy Louis Vuitton, Benefit is in more than 60 countries with over 250 retail partners, 42 own websites, all powered by 5,000 Brow & Beauty experts connecting the Benefit brand with customers around the world.