Nikki Sale

Global Digital Commerce Director (B2C)


Nikki has over 20 years in the FMCG industry working across a number of Global brands and with numerous Global retailers. She is currently the Digital Commerce Director for the B2C side at Diageo helping to shape and lead the Global eCommerce growth. Prior to Diageo Nikki spent 11 years working at Coca-Cola across various different divisions including Commercial, Digital, Customer Marketing and Sustainability. Prior to this she worked retailer side for Asda in the UK and also spent 8 years working Media agency side and helping to the eCommerce and Digital marketing strategies for some of the biggest FMCG brands. Nikki is passionate about all things Digital, driving best practice in the industry and is a huge advocate for Sustainability initiatives.