2025 Speakers

Oskar Jakobsson is the Director of Customer Solutions at ICA Gruppen AB, where he drive customer engagement and enhance digital experiences in the grocery sector in Sweden. With over 20 years of experience leading cross-functional teams at large global retailers, Oskar has successfully implemented innovative strategies that have significantly improved customer satisfaction and loyalty.

Previously, Oskar led the H&M innovation team, transforming them from digital laggards to digital leaders, as reported by the media. He is a respected leader in the global retail scene, having received several accolades, Oskar is also a valued speaker on retail trends and customer experience in retail, and an avid writer who regularly shares insights on the latest developments within the retail industry on LinkedIn.

Oskar’s expertise lies in creating seamless customer journeys across multiple channels, leveraging data-driven insights to optimize customer interactions, and fostering a customer-centric culture within the organization. He is passionate about transforming retail experiences with a fully customer-centric approach.