Sanjay Luthra

EVP, Managing Director Mattel EMEA & Global Head Direct to Consumer International

Mattel

Sanjay is the executive vice president and managing director for Mattel in Europe, Middle East and Africa, as well as the global direct-to-consumer head. He is responsible for driving greater consumer engagement across Mattel's renowned brands, including Barbie, Hot Wheels and Fisher-Price, and, since its launch in 2020, has led Mattel�s DTC platform to be one of the brand�s fastest-growing channels.