2025 Speakers

Sara Sjöberg is an accomplished executive with extensive expertise in digital transformation and omnichannel commercial strategy within the retail sector. She has held key leadership roles at prominent organizations such as H&M, ICA, and Accenture, developing deep knowledge in areas including sales, marketing, technology, artificial intelligence, and customer loyalty.

Since August 2024, Sara has served as the CEO of Polarn O. Pyret (PO.P), a leading childrenswear brand with a strong omnichannel presence across the Nordics and the UK. The brand also extends its reach throughout Europe via its eCommerce platform and partnerships with marketplaces. Established in 1976, PO.P is renowned for its dedication to quality and sustainability, guided by its mission: "To be worn by at least three children."