2025 Speakers

Sarah Lambert is the visionary Commerce Experience Director at Accenture Song UKIA, the world's largest tech-powered creative agency.

With a career spanning over two decades, Sarah has been at the helm of global advertising and production companies, orchestrating major FMCG accounts across Europe. Her leadership has not only garnered a plethora of creative accolades but also pushed the boundaries of the ever-evolving commerce and content landscapes.

For the past 5 years at Accenture, Sarah has delved into the dynamic nexus of creativity, culture, commerce, and consumer behaviour. She spearheads Accenture’s thought leadership on the ‘Future of Commerce’, providing sage advice to the C-suite of brand manufacturers, retailers, and platforms on navigating this fast-paced arena.

Sarah’s current focus lies on the burgeoning influence of Gen Alpha and the exciting domain of lifestyle commerce, bolstered by cutting-edge insights from recently commissioned Accenture Research. Her work is a testament to her unwavering commitment to pioneering innovation and driving transformative growth in the digital age.