2025 Speakers
Xavier Xu
VP of International
Deli Group Co., Ltd.
As the Vice President of Deli International, Xavier has been committed transforming the company into a global leader in office and home products. With a strategic vision and a deep understanding of global markets, he has driven Deli International’s expansion through comprehensive capabilities, including automated manufacturing, global COO operations, localized inventory and logistics, market insight, product design, and direct-to-consumer marketing.
Xavier led the establishment of Deli US in 2016, marking the official entry into the North American market. Deli International expanded into multiple global marketplaces starting in 2017, reinforcing its position as a competitive player worldwide. In 2019, Xavier oversaw the construction of Deli’s first international factory in Vietnam, strengthening the company’s manufacturing capabilities and global supply chain.
By 2021, Deli’s products were being sold in 160 countries, solidifying its status as a truly global brand. This momentum continued to build, culminating in a record-breaking milestone in 2024, when Deli International surpassed $6 billion in global sales with 26 in-house global factories.
With a results-driven approach and an unwavering commitment to innovation, Xavier continues to shape the future of Deli International, ensuring sustained growth and market leadership in the ever-evolving office and home products industry.